Everything Genetic secures Tesco listing to sell £2 lateral flow tests

Everything Genetic is delighted to announce a deal which will see affordable lateral flow devices stocked across thousands of Tesco’s stores and online from 1st April, as the government moves to end the provision of free tests.

Everything Genetic’s £2 kits will be stocked in over 1,500 Tesco stores across the UK from April 1st. Coinciding with the in-store launch, the tests will initially be available for online customers in London, before being rolled out online nationwide from May onwards.

The test – which report a clinical performance of 96.1% sensitivity and 100% specificity when detecting COVID-19 – has received approval under the UK Health Security Agency’s Medical Devices Regulations 2021 (CTDA).

The approval permits the sale of the devices to the UK public and comes after the government unveiled plans to reduce the number of free tests it provided during the pandemic, as part of its ‘living with COVID-19’ strategy.

Since the pandemic, our company has provided over a million COVID-19 test kits to help people travel safely and do business abroad.

James Price, Everything Genetic’s CEO, believes the partnership with Tesco will help to bring down the cost of testing, especially for those worried about having to pay for tests after April.

James said: “The gradual easing of the UK’s COVID restrictions has brought with it a subsequent rise in cases across the country, especially in recent weeks[1]. As a result, thousands of individuals across the UK will still want the peace of mind that the fast, efficient and accurate LFT devices can provide.

“Although COVID tests won’t be free after April 1st, the importance and demand for using them to accurately gain a rapid insight into our health will continue for some time. The very nature of the tests mean they can be used at-need to provide a fast, efficient and reliable result of positivity.

“As the kits will now be positioned in convenient Tesco retail locations up and down the country, they’ll be readily available at a moment’s notice for anyone wanting to get tested.

“As a business, our overarching ambition is to democratise testing, whether testing for COVID or through our other side of the business, testing for hereditary diseases. Bringing down the cost price for these tests to less than a price of a takeaway coffee, could help us realise those ambitions, and we’re delighted to provide Tesco’s customers with access to reliable, accurate and affordable tests.”

Everything Genetic’s nasal-swab kits will be sold as single test kits in Tesco’s priced at £2.


[1] https://coronavirus.data.gov.uk/