Meet the Business Team

James Price - CEO and Founder

James is a talented commercial leader with a strong commercial skillset and a track record of working in the molecular diagnostics and  genetic testing space, having achieved success in the women’s health  sector and other markets within molecular testing.

He built the UK and Ireland genetic testing business MYRIAD GENETICS  LTD, launching the BRACanalysis and Endopredict tests in to the market.

From KOL engagement, strategic planning through to product launch he  built the commercial structure of the national business from scratch, following other successful sales roles for companies such as QIAGEN, HAMILTON, GEN-PROBE, HOLOGIC and ABCODIA.

James created Everything Genetic Ltd to fill the niche in the market for quality consultants in the space of genetic testing, combined with a  distributor-like model.

Simon Davis - Market Access

Simon has spent the last 20 years working in the pharmaceutical industry in Sales and Sales Management, mostly in the field of Immunology launching biologic therapies into the rheumatology market at Novartis, Celgene, and UCB.

Simon is a keen sportsman and has represented his club, County and even age group GB at sprint duathlon.

Calum Ewan - Medical Sales Representative

A Biomedical Science graduate from Newcastle University, Calum moved back to Cheshire and joined the team in April 2018 as a Medical Sales Representative.

He covers the Midlands, northern England, Wales and Scotland where his role involves developing and expanding awareness of EGL’s services whilst managing existing accounts. His aim is to keep this base growing as the company makes its tests more accessible to hospitals and patients across the UK.