Meet the Business Team

James Price - CEO and Founder

James is a talented commercial leader with a strong commercial skillset and a track record of working in the molecular diagnostics and genetic testing space, having achieved success in the women’s health sector and other markets within molecular testing.

He built the UK and Ireland genetic testing business Myriad Genetics, launching the BRAcanalysis and Endopredict tests into the market.

From KOL engagement, strategic planning through to product launch, he built the commercial structure of the national business from scratch, following other successful sales roles for companies such as QIAGEN, Hamilton, Gen-Probe, Hologic, and Abcodia.

James established Everything Genetic Ltd to fill the niche in the market for quality consultants in the space of genetic testing, combined with a distributor-like model.

Deborah Jones - Chief Financial Officer

Deborah joined Everything Genetic in 2021 as CFO with responsibility for the company’s finance function. She qualified as a Chartered Accountant with PwC before moving, 2 years post qualification, into industry, working initially as the finance director and company secretary at the listed company, European Colour plc.

Deborah spent the last 15 years as a CFO in a Private Equity-backed technology businesses. Taking them through the full investment cycle from an initial management buyout, secondary buyout, to successful exit. Deborah has significant experience in raising finance, strategic development, and growing and managing successful finance teams.

Simon Davis - Commercial Director - Market Access

Simon has over 20 years’ commercial experience working within the pharmaceutical industry for large global organisations including Abbott Laboratories, UCB Pharma, and Celgene. Focused on building sales teams and launching brands into the NHS in the field of immunology.

Strong leadership and supportive coaching have enabled much success of these brands during this time including Humira, now the largest pharmaceutical brand in the world.

Simon now leads the sales and marketing function at Everything Genetic as the company continually develops its portfolio of genetic products in its mission to democratise genetic testing within the UK

Kalpesh Patel - Business Development Manager - Oncology

Kalpesh boasts over three decades of sales and marketing experience in the pharmaceutical and biotech sectors. He has worked for major brands ranging from GSK, Novartis, Amgen, Astellas, and more recently OncoDNA.

Kalpesh joined Everything Genetic in December 2020 as the company’s Business Development Manager for our oncology genetic testing services. In addition to managing our existing partnerships, he is responsible for developing new accounts with clinicians in both the public and private sectors, as well as launching new products to market such as Sky92.

Mia Lesniewicz - Medical Sales Representative

A genetics graduate from Manchester University with a Masters in Management of Business Technology and Innovation from Manchester Business School, Mia joined Everything Genetic in 2018 as an oncology specialist located in the South East.

Mia specialises in introducing cutting-edge cancer prognostic tests to the private and NHS market with an aim of improving patient outcomes through the use of personalised medicine.

She works closely with surgeons and oncologists in the field of breast, ovarian, colorectal and prostate cancer. She also works with laboratories developing most efficient pathways and processes. Her aim is to enable access of hereditary cancer testing for patients affected with or with a family history of cancer which will allow their clinicians to provide them with the best care possible.

Calum Ewan - Medical Sales Representative

A biomedical science graduate from Newcastle University, Calum has been a member of our medical sales team since 2018 and is based in London.

He is focused on expanding and developing the company’s genetics offering within the primary care and wellness sector as hereditary testing increasingly becomes part of proactive health check-ups.

His aim is to grow the base of private GP partners in addition to working directly with businesses to help their employees be proactive about their health.

Emma Rodaway - Graduate Medical Sales Representative

An MSC Advanced Physiotherapy graduate from the University of Salford, gaining a distinction. Emma joined the team in 2020 as a Graduate Medical Sales Representative.

Emma will cover our customer base in the North West, located at our offices in Nantwich, Cheshire.

Emma is currently working under the Everything Genetic graduate scheme for two years where she will be involved in developing and expanding awareness of the company’s services whilst managing existing accounts.

Emma’s aim is to develop her knowledge and experience within this field and help the company make tests more accessible to hospitals and patients in the UK.

Sweta Pradeepkumar - Graduate Medical Sales Representative

A biomedical graduate gaining a first honour degree from the University of Reading. Sweta joined the team as a Graduate Medical Sales Representative in 2020.

Sweta is currently working under the Everything Genetic graduate scheme for the first two years where she will be involved with expanding her knowledge and experience alongside developing and expanding the services the company offers.

Sweta will also manage existing Everything Genetic accounts whilst working alongside the commercial team to make tests more accessible to the wider public and hospitals. Sweta will cover the South West, based at our London Office.

Sonia Burden - HR & Recruitment Manager

A CIPD approved Level 7 HR Manager with over 9 years’ experience working within the human resource and recruitment sectors.

Sonia joined EGL in 2020 as our HR and Recruitment Manager and is based at our Nantwich office in Cheshire.

Sonia focuses on employee development, the attraction of new talent, and ensuring we work alongside all employee regulations within the UK.

Her aim is to ensure all employees are given the best chance of developing and advancing their career here at Everything Genetic while working in a positive and rewarding work environment.

Cathy Raymond - Finance Assistant

An experienced finance manager who brings with her over 30 years’ experience within finance, HR, and administration.

Cathy joined the team as a finance and billing assistant in 2020 and is based at our Nantwich office in Cheshire.

Cathy is responsible for all billing within the company and ensures all customer enquiries are dealt with in a professional and timely manner. She works alongside our finance team to ensure the smooth running of the finance department.

Alexandra Heathcote - Office Manager

Alexandra joined Everything Genetic in March 2019 as Office Manager and is based in the Nantwich office.

She has a wealth of personal assistant and administration experience, working for large companies such as the BBC, Cisco System and the CBI. She has worked as the PA to the Chief Operating Officer of Mears Care, one of the largest care companies in the UK.

Alexandra is responsible for the logistics, orders, and the smooth running of the business.

Sarah Jones - Operations Lead

An experienced senior scientist and accountant, who brings with her over 20 years’ experience within bio-medical science and also company operations.

Sarah joined the team in 2020 as Operations Lead and will be based at our office in Nantwich, Cheshire.

She is responsible for IT and operation improvements, where she works alongside senior team members, contractors, and service providers to ensure our customers are getting a streamlined easy to use managed service to ensure customer satisfaction is achieved.